"When you’re born into a family that has a family business, family and business are one thing” says Silvia Venturini Fendi.
The Fendi's strength is family harmony and
woman entrepreneurship. In fact, today it has got over 100 stores worldwide,
with a flagship store on New York City's
trendy Fifth Avenue.
Furthermore, Fendi targeted a sale volume of 600 million Euros in 2007, and has
proved to be one of the most profitable acquisitions of LVMH.
Every year this luxury brand impresses and
surprises the fashion industry, creating elegant and voguish dresses, bags,
belts, etc.:
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