A Start up from nibble: mymuesli

In the global market there are a lot of entrepreneurs that invent the new business, they make the creative destruction restructuring the whole market in favor of those who grasp discontinuities faster. But we ask: Has the innovation a short or a long life? Is it the trend? How many people have a success business?

We have interviewed an innovative start up, i.e. mymuesli, that it mixes and sells custom-mixed cereals online.

Mymuesli has been founded by three younger (about 30 years) and mate entrepreneur, i.e. Hubertus Bessau, Philipp Kraiss and Max Wittrock, in Germany since 2007. When a day listening to a radio commercial from a big muesli company in the area, they thought: “Maybe we can do better and we can let people choose for themselves what's best for them”. Thus, it’s born this wacky idea. They have winner two awards Financial Times Germany start-up award and the Bayern Online one just born.

Their core business is made the perfect muesli. How? Customers can choose between 75 different ingredients and can custom their own muesli. This makes it possible to create 566 quadrillion individual muesli mixes, and customers can even name their own blend.

This product customization is the first element of their advantage competitive. In addiction there is selling online and delivering directly at home.

Check out mymuesli website and select your preferred muesli mix such as berry, chocolate, espresso, blueberry, etc. This idea, I am making me drool and I am ordering chocolate and blueberry muesli.

And you, what are you waiting?

mymuesli GmbH

Sector: organic cereal

Executive Directors: Hubertus Bessau , Philipp Kraiss and Max Wittrock

Employees: 100

Established: 30th April 2007

Headquarter: Germany

Distribution: Germany, Austria, Switzerland, Great Britain, Netherlands, Belgium and Luxembourg.

Aim future: spread out in other European countries, such as Italy, Spain, etc.