"Don't use men to get what you want in life – get it for yourself" (Helen Gurley Brown).
Gurley Brown, creator of the Cosmopolitan magazine brand, was the first woman that introduce the sex talk for women in her review. She celebrated the unmarried status and independence, demanding better sex, better orgasms and better men.
Her slogan style was "having it all", that is to want more. She presented a glamorous, wealthy, successful career woman that obtains all her want. A woman that reflects the identity of Gurley Brown.
Strong, resolute, fashion and spitting is the woman of Gurley Brown with this idea has brought at the success the cosmopolitan.
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